About Us

Our Mission



To inspire you to explore confidently with insights and knowledge on where you stand.


To empower you with information to help you go further and discover new waters, new places and new faces.



To connect you to local resources and experts, such as fly shops, guides, local brands and non-profits.


To protect the limited natural resources we all enjoy, through education and conservation.


TroutRoutes Partners with Trout Unlimited for Conservation

Public Access and Conservation is core to what TroutRoutes believes in. We believe that with growing participation in the sport, we all share responsibility to contributing to conservation of our limited cold water fisheries and environment. This is why we are taking our first of many important steps by partnering with Trout Unlimited. Read more about this partnership below.

Meet Our Team

Zachary Pope

Founder / CEO

Zachary Pope is an avid angler, engineer and entrepreneur. He has a Bachelor’s Degree in Electrical Engineering and a Master’s in Management of Technology, both from the University of Minnesota. He has held various engineering and management roles, primarily in the medical device space in Minnesota, with his most recent role prior to TroutRoutes as Director of Engineering.

Zachary started Trout Insights, Inc. in 2017, with a broad goal of leveraging technology to improve the fishing experience for anglers. Today, Zachary is acting full-time CEO of TroutRoutes, focusing on business operations, marketing, and most extensively on the product management and expansion into new regions. Zachary is also passionate about conservation of cold water fisheries and the outdoor environment, and is actively involved with Trout Unlimited. He continues to serve on the board of his local chapter of Trout Unlimited in the Twin Cities.

Email: zpope@troutinsights.com

LinkedIn: https://www.linkedin.com/public-profile/in/popezachary

Brent Wilson


Brent Wilson is an accomplished finance professional with banking and private equity experience. His career focus has been on acquisition, growth, and sale of companies in the consumer and retail space. Brent has a bachelors degree from DePaul University and an M.B.A from the Wharton School at University of Pennsylvania.

Email: bwilson@troutinsights.com

LinkedIn: https://www.linkedin.com/in/brent-wilson-25880115/


Jake Dahlke

Marketing / Content

Jake Dahlke is a dedicated outdoorsmen with a strong passion for trout fishing, hunting, and conservation. Jake has held various roles in digital marketing, content creation, and social media management and holds a Bachelor’s degree in marketing from the University of Minnesota Duluth.

Email: jdahlke@troutinsights.com

LinkedIn: https://www.linkedin.com/public-profile/in/jake-dahlke-20321113a

Charlie Pope

Strategy / Business Development
Charlie Pope grew up fishing on Lake 26 in Danbury, WI. He now combines his love for the outdoors with deep expertise in business strategy and operations to advise TroutRoutes on go-to-market strategy, product positioning, and operations. As an experienced operator and consultant to major technology players, Charlie has guided software companies from the initial ideation stage to Fortune 100 enterprises.

Email: cpope@troutinsights.com

LinkedIn: https://www.linkedin.com/in/charlie-pope-5199732b/

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